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ITA funded

Search Engine Marketing- SEM

Sixth Sense Training

Online

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: H8PT 04, SCQF Credit Points: 5This short course will provide knowledge and skills to understand and run a paid search engine marketing campaign. You will learn how to select keywords andkeyword phrases and create, monitor and evaluate a campaign to meet the objectives of a brief.The learner will:* Understand how search engine marketing fits into the marketing objectives of a business,* Understand the role of keywords and keyword phrases in a paid search marketing campaign,* Be able to run a paid search marketing campaign.There is tutor support available for...