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Principles of Marketing and Evaluation

Sixth Sense Training

Online, Short course, Work based training

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: H8PM 04, SCQF Points: 7This unit is designed to develop the candidate's understanding of the basic marketing theory such as market segmentation, how to assess market opportunities for new products and/or services, marketing strategy development and how to evaluate the effectiveness of a marketing strategy.This is a theory unit and there are quizzes included in our eLearning portal to help you gather your answers as evidence. Just follow the links for each outcome and work through the material until you get to a quiz, save them and either upload...

Introduction to Sales

Sixth Sense Training

Online, Short course, Work based training

Other

How much have you invested in your selling skills or the selling skills of your team members? In this competitive world of business, we need to take every opportunity to be better than our competition. Sales skills constantly need to be honed and new methods to need to be tried and tested in your own sales environment.The following skills and techniques have been tried and tested in a number of industries and proven to be successful.The learner will:* Understand importance of a positive attitude,* Understand how to assess and address the customers needs,* Understand how to develop relationships,* Understand...

Understanding the Business Environment

Sixth Sense Training

Online, Short course, Work based training

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: H8PK 04, SCQF Credit Points: 2This Unit is designed to develop the candidate’s knowledge and understanding of business including, the different types of businesses and the different business functions. They will also describe the changing patterns of employment and how it impacts on opportunities for learning and work.The learner will:* Understand that there are different types of business,* Understand how businesses function,* Understand changing patterns of employment,* Understand how the business activity is affected by market forces.

Understanding Legal, Regulatory and Ethical Requirements in Sales or Marketing

Sixth Sense Training

Online, Short course, Work based training

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: H8PL 04, SCQF Credit Points: 2This Unit is designed to teach you about an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing. You will also develop an understanding of the legal, regulatory and ethical limits of the sales or marketing role.The learner will:* Understand an organisation’s procedures for dealing with legal, regulatory and ethical requirements relating to sales or marketing,* Understand the legal, regulatory and ethical limits of the sales or marketing role.

Search Engine Marketing

Sixth Sense Training

Online, Short course, Work based training

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: H8PT 04, SCQF Credit Points: 5This short course will provide knowledge and skills to understand and run a paid search engine marketing campaign. You will learn how to select keywords andkeyword phrases and create, monitor and evaluate a campaign to meet the objectives of a brief.The learner will:* Understand how search engine marketing fits into the marketing objectives of a business,* Understand the role of keywords and keyword phrases in a paid search marketing campaign,* Be able to run a paid search marketing campaign.

Email Marketing

Sixth Sense Training

Online, Short course, Work based training

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: H8PY 04, SCQF Credit Points: 5In this unit, you will learn the basics of email marketing, as well as how to using email marketing software properly to create effective email marketing campaigns.The learner will:* Understand requirements for e-mail marketing,* Understand technology used in e-mail marketing,* Be able to run e-mail marketing campaigns.

Systems Architecture

Sixth Sense Training

Online, Short course, Work based training

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: H3BF 04, SCQF Credit Points: 8This Course provides the learner with a detailed understanding of computer architecture for stand-alone and distributed or networked systems. The learner will further their understanding of the features and functions of a computer operating system and be able to configure it according to different requirements.The learner will:* Understand the representation of information within a computer and the way it is processed,* Use and configure the operating environment of current computer systems,* Understand the principles of distributed computer operations.

Customer Care for IT

Sixth Sense Training

Online, Work based training

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: H39M 04, SCQF Credit Points: 10In this unit, you will learn who your customers are and how to effectively and efficiently take care of their IT needs.The learner will:* Understand the importance of customer care for IT and Telecoms Professionals,* Develop professional customer relationships,* Contribute to improving the delivery of service.

Digital Network Environments

Sixth Sense Training

Online, Short course, Work based training

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: HD55 04, SCQF Credit Points: 6This unit highlights the importance and relevance of digital networks in the modern workplace. You will learn the difference between common types of digital networks as well as some of the most popular services provided by them. In the final outcome, you will have the chance to configure some basic network components and test that your devices are properly connected.The learner will:* Understand digital network media and topologies.* Understand cloud computing concepts.* Connect to a network.

Interpersonal and Written Communications

Sixth Sense Training

Online, Short course, Work based training

Vocational

Note: This course is available online or 1-2-1Length: Varied, SQA Code: H39J 04, SCQF Credit Points: 9Interpersonal communication is an exchange of information between two or more people. A core skill in today’s business world is professional and articulate communication. From business meetings to boardroom presentations, it is important that you can tailor your communication method to suit your environment and to convey your message in a concise and business-like manner. Many find this aspect of their profession challenging and stressful. Written communication has great importance in today's business environment and can take various forms including letters, emails,...

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