Marketing An introduction

Course description

This is an optional Unit within HNC/HND Administration and Information Technology course, but is also included within other HN Group Awards and can be taken as a stand-alone Unit. It is designed to provide candidates with the knowledge and skills for further study or employment in an administrative or IT/Business environment, and will provide you with knowledge and understanding of marketing and its use in organisations. It explains the influence of the external environment and the importance of market research when making marketing decisions. It also introduces the concept of segmentation and target marketing, and will help to develop your understanding of the marketing mix in the context of both products and services.  For further information on this course, please visit the SQA website. Credit points and level: 1 HN credits at SCQF level 7: (8 SCQF credit points at SCQF level 7) Throughout the course you will be encouraged to relate marketing theory to relevant examples. On completion of this Unit you be able to: Explain the nature of marketing and its importance in organisations Explain marketing decisions for a product based and service organisation In order to complete the unit successfully, you will be required to achieve a satisfactory level of performance in all pieces of assessed work. Both assessments take place under open book conditions and are designed to encourage candidates to relate marketing theory to relevant examples. Please note that assessments could take a variety of forms, e.g. two assignments consisting of a set of structured questions and another set of questions based on a case study.