Marketing Assistant Diploma
Pitman Training Aberdeen
Our Marketing Assistant Diploma has been developed to give you the skills you need to work in a specialist marketing agency, in-house for a company with its own marketing department or to generally take on marketing responsibilities. You’ll learn about product life cycles, marketing plans, using social networks as a marketing tool, and mobile marketing, along with effective business communication and how to master the widely used Microsoft Office software including Word, Excel, PowerPoint and Outlook. Tutor support is available throughout the course as and when required. Core Courses Marketing Essentials Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising, PR and the four P’s of marketing products. Marketing Principles and Practices This will help you become confident in understanding the real function and nature of marketing. Outlook This flexible study Outlook course takes you through everything you need to use this popular email system as a work tool, from navigation and views through contacts and appointments, to tasks and folders. Word Our Microsoft Word course is designed to provide you with the essential skills you will need to be proficient in Word, in a work environment, in as short a time as possible. or Word Expert This training in Microsoft Word will propel your Word skills forward to an advanced level. Over several lessons, you’ll become confident in a range of Word’s more sophisticated features. Effective Business Communication This excellent course will raise your game when it comes to business communication skills which is often top of the list of qualities demanded by employers. PowerPoint Our PowerPoint training course will help you get to grips with this comprehensive presentation software. Microsoft Excel Microsoft Excel is the world’s most popular spreadsheet program. This course is suitable for beginner to intermediate level. Over ten self-paced lessons you’ll learn how to format your spreadsheet to best display your information, handle simple and complex formulas, insert charts, learn how to insert functions such as IFERROR and much much more. or Excel Expert Our Excel Expert level course will provide you with the knowledge and skills to use this popular spreadsheet programme to an advanced level. You’ll learn how to perform tasks such as conditional formatting, recording and running macros, working with pivot tables and using statistical functions. Photoshop CC Photoshop is a popular image editing application to create and manipulate images for the web and for print. This is a fully flexible self-study programme which looks at the Creative Cloud version. or InDesign CC If you want to embark on a career as a graphic designer or art director, InDesign is a publishing program you’ll need to learn how to master. This course teaches the Creative Cloud version. Social Media Choose four from the following: Blogging for Business Facebook for Business Introduction to Google Website Tools Instagram for Business Linkedin for Business LinkedIn for Jobseekers Pinterest for Business Social Media Strategy for Business SEO for Business Twitter for Business Video for Business
No specific entry requirements.