Looking to find a job using social media? Our digital marketing Modern Apprentice, Cammy Harkins, knows Twitter inside out. So, we asked him for his top tips.
Twitter's been around for more than a decade now, and it doesn't look like it's going away any time soon. It's a great platform to start expressing your voice and sharing your opinions. It's also a good place to engage with potential employers. Here's my simple guide to help you use Twitter to find your dream job.
Creating the perfect profile
First impressions are just as important on social media.
Your name and @handle
One of the first things you'll need is a name. Using your actual name is a good start. If that's not available, keep it relevant to the kind of thing you'll be tweeting about. For example, if you're looking for a job in digital marketing, you could go for something like @MarketingCammy. Try to think about your profile acting like your own online business card.
Your profile pics
Your pic is one of the first things an employer will look at. So, make sure it stands out and makes a good first impression. First things first – nobody wants to interact with an egg. Second, keep it clean.
Use the right dimensions, so that your pic doesn't look blurry and low quality.
Like it or not, people will judge your bio. Quickly. And decide whether to follow you or not. So it has to tell them a bit about you – in 160 characters.
It'll reflect what your tweets will be about, so be honest, include things like interests and key facts about yourself to make your profile stand out. Try and think about what's distinctive about you.
Simple – don't lie about where you are. You can use it to connect with other locals who might be interested in the same things as you.
Eight ways to get your profile noticed
Once you've created your profile, start with the follow button. Follow companies and organisations in the industry that you're interested in. Twitter might be the first place a company posts about new opportunities, giving you a head start to finding your dream job.
2. Keep it real
You want your profile to represent you – don't try to be someone else. Post things that you're genuinely interested in. Don’t be overly formal. Twitter is a great place to show your personality and talk to people about your interests.
3. Join the convo!
In order to be noticed or heard you need to be involved. Use @mentions, likes, retweets and comments to interact with other people. Get to know the people who are discussing your industry and give them an opportunity to get to know you. This can lead to further networking, expanding your audience.
4. Be relevant
Think about the people who are going to see your posts (your audience) – what would they get out of it? The more interesting and relevant your tweets are, the more likely you are to attract more followers. And, they'll make your profile look more appealing to an employer.
Use these to find available job opportunities quickly and expand your visibility outwith your audience. For example, if you were searching for a job, you could search for '#NowHiring' or '#NewVacancies'.
It's always good to attach an image or some type of media. This makes your posts stand out on the twitter feed, meaning that you will attract more attention to your profile.
7. Spelling, punctuation and grammar
Keeping your spelling and punctuation correct is always good as your audience will understand what you are saying. Employers will check social media accounts when considering potential candidates and communication skills is definitely something they look for. If your grammar is bad then no one will take the time to read your tweets.
8. Keep it consistent
You want your profile to be active, but don't over do it. Remember to keep posts relevant and valuable to your audience, and you'll start to build a good reputation.