Music promotions manager
Career outlook for music promotions manager
UK Salary Ranges
Entry-level
£24,000
£24,000
Experienced
£65,000
£65,000
Currently employed in Scotland
39,400
Salary information is provided by the "National Careers Service". "Oxford Economics" supplies job forecasts and employment figures. Due to COVID-19 the jobs market is constantly changing. Some of the information may not reflect the current situation.
What's it like?
You would get publicity for bands, musicians and singers to sell their records or promote live music events and tours.
You’d need to have huge knowledge of music and build up a network of contacts of people working in the music industry.
If you work for a record company or artist you world:
- Write press releases to publicise your client's music or tour
- Organise events like media interviews and personal appearances
- Go to publicity events with clients
- Get airtime on radio and TV shows
- Organise tours
- Deal with designers, printers and marketing staff
- Negotiate contracts
- Listen to new acts and decide whether to offer them a contract
You could also work as a promoter for a live music venue or festival.
You would:
- Choose and book suitable acts
- Deal with agents, caterers and suppliers
- Arrange a full programme of gigs
- Identify the target audiences
- Organise marketing and publicity
- Arrange entertainment licences
Your work might also involve dealing with budgets and administration.
Working conditions
Hours
Environment
Travel
UK employment status
Full-time
86%
Part-time
9%
Self employed
4%
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- Building relationships
- Cooperating
- Verbal communication
- Written communication
- Creative
- Researching
- Attention to detail
- Developing a plan
- Time management
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Qualifications
You do not need formal qualifications to enter this job but you will need experience of the music world and an industry network.
It is highly competitive. When you apply for a job employers will expect you to have done a lot of work experience.
You can get into a Music Business, Marketing of Events Higher National Certificate (SCQF level 7) or Higher National Diploma courses (SCQF level 8) with National 4/5 qualifications and one to tow Highers or equivalent qualifications.
Entry to a degree (SCQF level 9/10) usually requires National 5 qualifications and a minimum of four Highers at BBBC or above or a relevant HNC/HND.
Useful subjects
- English (required by many courses)
- Maths (required by many courses)
- Media
- Business
- Economics
- Social studies subjects
You will also need
Knowledge and experience of the music industry.
Helpful to have
A driving licence
Related industries
